History of Service

For Norman La Force, the East Bay Regional Park District isn’t about politics; it’s about a passion for open space and preserving access to nature in the East Bay. He is running for EBRPD Director to continue advocating for parks and leave a lasting legacy of environmental stewardship.

Norman has created parks

Norman and Pacha, his rescue \
Norman and Pacha, his rescue "grand-dog"
  • Created the Sierra Club plan that voters approved in 1986 to save the Berkeley shoreline to become McLaughlin East Shore State Park.
  • Co-founded Citizens for East Shore Parks to save our shoreline from Emeryville to Richmond as McLaughlin Eastshore State Park.
  • Led the Sierra Club campaign to have EBRPD purchase more land to double the size of the Point Isabel Dog Park.
  • Led the Sierra Club in stopping shopping mall construction at the Albany waterfront and passing Measure C (1990), which guarantees that voters, not private speculator developers, decide the future of the Albany waterfront.

Norman has improved stewardship and natural resources in East Bay parks

  • Reduced fire risk in East Bay Regional Parks by lobbying to create a resource management and habitat enhancement approach for vegetation management along the East Bay Wildland Urban Interface.
  • Helped lead the Sierra Club campaign to expand and enhance the Park District’s Stewardship programs for the protection and enhancement of the District’s wildlife and habitat resources.
  • Restored creeks in El Cerrito as Mayor and City Councilmember, including the creek at Poinsett Park.
  • Helped lead the Sierra Club effort for the Park District to develop a grasslands management and monitoring program.
  • Successfully petitioned East Bay Municipal Utility District (EBMUD) to protect water resources, wildlife and habitat while allowing mountain bikes on EBMUD watershed trails.
  • Currently serves as a City of El Cerrito Park and Recreation Commissioner.

Norman has increased funding for East Bay parks and recreational opportunities

  • Successfully co-chaired each of East Bay Regional Parks' past four ballot measures, including Measure K in 2002, Measure CC in 2006, Measure WW in 2008 and Measure FF in 2018. These measures allowed EBRPD to double the size of the Park District, provided operating funds for local parks like McLaughlin Eastshore, Point Isabel Dog Park, Tilden Park and Wildcat Canyon, and improved fire safety.
  • As a City Councilmember, sponsored El Cerrito’s Measure A (1999) to rebuild the community pool and other park facilities, and chaired the 2019 measure to extend the funding for El Cerrito parks.
  • Led the Sierra Club campaign to pass East Bay Regional Park District’s Measure AA funding bond in 1988.

Norman has won multiple awards for his environmental work

Norman La Force received the Sylvia McLaughlin Award in 2015
Norman La Force received the Sylvia McLaughlin Award in 2015 for his environmental stewardship work. Pictured here with then-State Senator Loni Hancock and Citizens for East Shore Parks Executive Director, Robert Cheasty.
  • The Sylvia McLaughlin Award for Environmental Stewardship, given by Citizens for East Shore Parks (2015).
  • The Citizen Advocacy Award, given by East Bay Regional Park District for his work protecting Crab Cove in the City of Alameda (2014).
  • The William Penn Mott Award, given by the Sierra Club for his outstanding contribution to protecting and improving California’s state parks (2004).

Norm has published a book on East Bay Park activism 

  • Creating the Eastshore State Park: An Activist History offers an insider account of the key meetings and pivotal decisions that ultimately led to success.the Eastshore State Park today stretches for 8.5 miles and contains 2,000 acres of uplands and tidelands along the waterfront of Berkeley, Oakland, Emeryville, Albany and Richmond.